High-quality goods industry by Bernard Arnault, as the world's largest high-quality goods company, Louis - Vuitton group (LVMH) total assets up to 33 billion euros. And he hold the company at 47, 5% of the shares, LVMH is the largest individual shareholders. Natural disposition is composed, and even some silent, don't like to be in the media publicity. For many years, the international high-quality goods bound there have been rumors that the a saying: in posted on Bernard Arnault - on all tags - "France's richest man", "high-quality goods industry napoleon", "fashion" and so on, have a more suitable for the unfathomable French entrepreneurs: a horse in cashmere sweater Wolf.

Arnault into fine some a curious coincidence. Arnault family originally do is building business, he in college elective courses and high-quality goods industry there is no relationship. However, he admires the French famous fashion designer Christian? Dior (1905-1957). In 1984, 35 years old from Arnault comprehensive engineering university graduate student after graduation, decided to participate in the fashion industry. In the family of the support, he beat much monopoly, the acquisition of the loss-making textile company, drunken wing wine. But the group's already die designer Dior named Fashion Company. In 1987, "greed integrity" Arnault focused on LVMH company. The 1980s just catch up with the economic downturn at very low price to buy a large number of LVMH company stock. He used the power struggle between company management, after a rather hard case, finally achieve the LVMH this already successful companies into the palm. Arnault high-quality Goods Empire so far has already begun to take shape, he the next step is to let LVMH territory continually expanding, expanding, and expand... His goal is to build a huge high-quality goods empire, including not only a boutique, and famous brand watch, high-grade wine and so on. And he will make the rich money. Bernard Arnault

LVMH belong to Luis Eph Eaton Company (Louis Vuitton) and wine business such as Dom Perpignan and Hennessey, strong cash flow to let him get enough money purchase all kinds of high-quality goods brand: Watch Company, perfume manufacturing company, exempt goods chain stores, department stores, and even high-quality goods auction house. Establish LVMH empire process, difficult to deal with, with Arnault harsh, calm and alert is known, as others seal to his nickname "Wolf". In Britain Hei Pi company Guinness Company (Guinness) and metropolitan company (Grand Metropolitan) to be merged into a new metropolitan company (Diageo), he fought against. His opposition is a reason, LVMH in Guinness Company hold important shares. Later in at a large sum for the compensation the merger to go smoothly.

Since 1997, the company set up or bought more than 500 stores, from cosmetic chain to sales sunglasses and watches specialty stores, etc. In 2000, these business sales totaled about 2.4 billion dollars. High-quality goods industry is a high profit margin industry, like Luis Eph Eton wine profit margin is as high as 40%. Retail profit margins are far lower than this number. Arnault will want from retail earn and I'm afraid it is difficult to.

However, as if nothing can stop at constant grab. Not long ago, he says, LVMH Company purchase season again. He said: "the high-quality goods is a special industry, it is not like made a car or other industrial products. You must have the courage to successful passion. I think, at least in the next 10 years, I still can continue to play very happy."In 2003, LVMH and the acquisition of Paris La Samaritans department store, the holding of the 130 - year history of the department store a $200 million stake. He wants to transform it into a high-quality goods market, specialized in selling all kinds of high-grade goods. The appetite of Arnault has not satisfied products manufacturing, he want to enter the retail, LVMH icing on the cake.